Innovate MN.

Partner ad

A 54-second ad for Innovate MN’s Season 4 partner push. Custom motion graphics, captions and lower thirds, and every scene rebuilt for vertical, not cropped from the widescreen.

01 / 02Widescreen, 1 of 2

The graphics

Innovate MN calls itself an idea ecosystem, people cross-pollinating ideas, so every graphic in the ad grows from that one line. We kept their own fonts and gave each shape a job.

Dots are people

Members from every industry, all linked.

01 / 09Dots are people, 1 of 9

The motion stays in the background. Pollen floats and the honeycomb drifts, while the words hold still long enough to read.

The new website

After the ad, we brought its look and feel to Innovate MN’s website. The honeycomb, the pollen and the dots for people carry across the site, along with the big headlines and the one italic word from the film. The ad and the site now read as one piece, so a partner who watches the film lands somewhere familiar.

The series

Three shoots across two seasons. A Season 2 gathering in September 2025, an episode interview with portraits in a plant-filled shop that December, and the community night in March 2026. The stills below are all ours, and the Season 3 opener is the film we cut from that December day.

The interview day

Behind the camera

The interview setup from the crew side, rig in the foreground, subject mid-answer.

The community night

Check-in

Name tags going on at the door, the Innovate MN banner behind.