Jul 18, 2025
4 Types of Videos That Instantly Boost Trust, Clarity, and Reach for Small Businesses
If you're a small business owner in Minnesota, chances are you've relied on word-of-mouth, referrals, and maybe a few well-timed Instagram posts to keep things moving.
Vintage
Retro
Classic
Attention is the new currency
4 Videos that Insantly Improve Your Business (change)
Here’s the thing: people don’t trust faceless brands. They trust people. And they trust what they can see. That’s why video works so well. It builds connection, explains what you do, and expands your reach all at the same time.
Let’s break down four types of videos that can instantly make your business more trustworthy, more understandable, and more visible online—whether you’re in Minneapolis, Duluth, Stillwater, or anywhere in between.
In 2025, attention is the new currency and video is the fastest way to earn it.
Let Your Customers Do the Talking
Let Your Customers Do the Talking
1. Testimonial Videos
There’s no better endorsement than a happy client—and hearing it directly from them on camera carries way more weight than a written review.
Why it works:
79% of people have watched a testimonial video to learn more about a business
2 out of 3 people say they’re more likely to make a purchase after watching a testimonial
Testimonials add social proof, human emotion, and relatability—all in one video
Real-life application:
Let’s say you’re a family-owned landscaping company in the Twin Cities. A 45-second video of a homeowner talking about how much they love their new yard goes further than any ad could.
It shows that someone trusted you, paid you, and had a great experience. That kind of trust can’t be manufactured—it has to be earned and shared.
Pro Tip:
Keep it authentic. Let clients speak in their own words. Avoid over-scripting. Real emotion builds real trust.
Show, Don’t Just Tell
Show, Don’t Just Tell
2. Product or Service Explainer Videos:
You live and breathe your service. But to someone new, it might be confusing or unclear. An explainer video bridges that gap in a way no paragraph ever could.
Why it works:
96% of people say they’ve watched an explainer video to learn more about a product or service
Websites with explainer videos can increase conversions by up to 80%
Customers retain up to 95% of a message when it's delivered via video (compared to 10% through text)
Real-life application:
Maybe you run a boutique gym in Duluth or offer mobile car detailing in Rochester. A 60-second video that walks viewers through what to expect—the process, pricing, and result—will immediately remove hesitation and confusion.
People buy what they understand. And they trust what they understand even more.
Pro Tip:
Use simple visuals, voiceover, and on-screen text to make your message crystal clear. You don’t need a fancy setup—just clarity and flow.
Humanize Your Brand
Humanize Your Brand
3. Team or Founder Intros
Let’s be real—people do business with people, not logos. Especially in a state like Minnesota, where relationships and community matter, showing your face (or your team’s) builds connection and long-term loyalty.
Why it works:
82% of consumers feel more positive about a brand after watching a video featuring its people
Brands with human-centered content see 2x more engagement on average
Founder videos increase conversion rates on landing pages by up to 138%
Real-life application:
If you’re a solopreneur, a short video of you sharing your story and why you do what you do can go a long way. For small teams, a fun team intro or "Meet the Crew" style video adds personality and trust.
This is especially important for service-based industries like home renovation, real estate, coaching, or wellness—where clients want to feel like they know who they’re working with.
Pro Tip:
Start small. Even a quick iPhone video with decent lighting and a clean background can work wonders. Authenticity beats polish here.
Pull Back the Curtain
Pull Back the Curtain
4. Behind-the-Scenes Content
People are curious. They want to know what happens behind the product, the service, the screen. That curiosity is where BTS content shines.
Why it works:
BTS videos on social media average 3x higher engagement than polished promotional content
Audiences are 62% more likely to trust a brand that shows their process
“How it’s made” and day-in-the-life videos continue to trend upward on Instagram and TikTok
Real-life application:
Maybe you're a local candle maker, photographer, or event planner. Sharing how you prep for a project, package a product, or interact with a client shows your effort and care.
This kind of content is gold on Reels, TikTok, and Stories—it builds trust without needing to "sell" anything.
“Here’s a behind-the-scenes shot from a recent client project. These small moments help people connect with your brand in an authentic, relatable way.”
Pro Tip:
Film more than you think you need. You can always cut it down later, but the more behind-the-scenes moments you capture, the more content you’ll have for social and web.
Latest Updates
(NM® — 02)
©2024
Latest Updates
(NM® — 02)
©2024
Corporate Video Production in 2025: Why It Matters for Twin Cities & South Metro Businesses
Jul 15, 2025
Small Business Content
Corporate Video Production in 2025: Why It Matters for Twin Cities & South Metro Businesses
Jul 15, 2025
Small Business Content
Why Social Media Matters for Small Businesses in 2025
Jul 15, 2025
Social Media
Why Social Media Matters for Small Businesses in 2025
Jul 15, 2025
Social Media
When Should a Small Business Invest in Video?
Jul 14, 2025
Minnesota Video Production
When Should a Small Business Invest in Video?
Jul 14, 2025
Minnesota Video Production
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Can I request a reshoot?
08
Do I need to know how to be on camera?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Can I request a reshoot?
08
Do I need to know how to be on camera?
Jul 18, 2025
4 Types of Videos That Instantly Boost Trust, Clarity, and Reach for Small Businesses
If you're a small business owner in Minnesota, chances are you've relied on word-of-mouth, referrals, and maybe a few well-timed Instagram posts to keep things moving.
Vintage
Retro
Classic
Attention is the new currency
4 Videos that Insantly Improve Your Business (change)
Here’s the thing: people don’t trust faceless brands. They trust people. And they trust what they can see. That’s why video works so well. It builds connection, explains what you do, and expands your reach all at the same time.
Let’s break down four types of videos that can instantly make your business more trustworthy, more understandable, and more visible online—whether you’re in Minneapolis, Duluth, Stillwater, or anywhere in between.
In 2025, attention is the new currency and video is the fastest way to earn it.
Let Your Customers Do the Talking
1. Testimonial Videos
There’s no better endorsement than a happy client—and hearing it directly from them on camera carries way more weight than a written review.
Why it works:
79% of people have watched a testimonial video to learn more about a business
2 out of 3 people say they’re more likely to make a purchase after watching a testimonial
Testimonials add social proof, human emotion, and relatability—all in one video
Real-life application:
Let’s say you’re a family-owned landscaping company in the Twin Cities. A 45-second video of a homeowner talking about how much they love their new yard goes further than any ad could.
It shows that someone trusted you, paid you, and had a great experience. That kind of trust can’t be manufactured—it has to be earned and shared.
Pro Tip:
Keep it authentic. Let clients speak in their own words. Avoid over-scripting. Real emotion builds real trust.
Show, Don’t Just Tell
2. Product or Service Explainer Videos:
You live and breathe your service. But to someone new, it might be confusing or unclear. An explainer video bridges that gap in a way no paragraph ever could.
Why it works:
96% of people say they’ve watched an explainer video to learn more about a product or service
Websites with explainer videos can increase conversions by up to 80%
Customers retain up to 95% of a message when it's delivered via video (compared to 10% through text)
Real-life application:
Maybe you run a boutique gym in Duluth or offer mobile car detailing in Rochester. A 60-second video that walks viewers through what to expect—the process, pricing, and result—will immediately remove hesitation and confusion.
People buy what they understand. And they trust what they understand even more.
Pro Tip:
Use simple visuals, voiceover, and on-screen text to make your message crystal clear. You don’t need a fancy setup—just clarity and flow.
Humanize Your Brand
3. Team or Founder Intros
Let’s be real—people do business with people, not logos. Especially in a state like Minnesota, where relationships and community matter, showing your face (or your team’s) builds connection and long-term loyalty.
Why it works:
82% of consumers feel more positive about a brand after watching a video featuring its people
Brands with human-centered content see 2x more engagement on average
Founder videos increase conversion rates on landing pages by up to 138%
Real-life application:
If you’re a solopreneur, a short video of you sharing your story and why you do what you do can go a long way. For small teams, a fun team intro or "Meet the Crew" style video adds personality and trust.
This is especially important for service-based industries like home renovation, real estate, coaching, or wellness—where clients want to feel like they know who they’re working with.
Pro Tip:
Start small. Even a quick iPhone video with decent lighting and a clean background can work wonders. Authenticity beats polish here.
Pull Back the Curtain
4. Behind-the-Scenes Content
People are curious. They want to know what happens behind the product, the service, the screen. That curiosity is where BTS content shines.
Why it works:
BTS videos on social media average 3x higher engagement than polished promotional content
Audiences are 62% more likely to trust a brand that shows their process
“How it’s made” and day-in-the-life videos continue to trend upward on Instagram and TikTok
Real-life application:
Maybe you're a local candle maker, photographer, or event planner. Sharing how you prep for a project, package a product, or interact with a client shows your effort and care.
This kind of content is gold on Reels, TikTok, and Stories—it builds trust without needing to "sell" anything.
“Here’s a behind-the-scenes shot from a recent client project. These small moments help people connect with your brand in an authentic, relatable way.”
Pro Tip:
Film more than you think you need. You can always cut it down later, but the more behind-the-scenes moments you capture, the more content you’ll have for social and web.
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Can I request a reshoot?
08
Do I need to know how to be on camera?
Jul 18, 2025
4 Types of Videos That Instantly Boost Trust, Clarity, and Reach for Small Businesses
If you're a small business owner in Minnesota, chances are you've relied on word-of-mouth, referrals, and maybe a few well-timed Instagram posts to keep things moving.
Vintage
Retro
Classic
Attention is the new currency
4 Videos that Insantly Improve Your Business (change)
Here’s the thing: people don’t trust faceless brands. They trust people. And they trust what they can see. That’s why video works so well. It builds connection, explains what you do, and expands your reach all at the same time.
Let’s break down four types of videos that can instantly make your business more trustworthy, more understandable, and more visible online—whether you’re in Minneapolis, Duluth, Stillwater, or anywhere in between.
In 2025, attention is the new currency and video is the fastest way to earn it.
Let Your Customers Do the Talking
1. Testimonial Videos
There’s no better endorsement than a happy client—and hearing it directly from them on camera carries way more weight than a written review.
Why it works:
79% of people have watched a testimonial video to learn more about a business
2 out of 3 people say they’re more likely to make a purchase after watching a testimonial
Testimonials add social proof, human emotion, and relatability—all in one video
Real-life application:
Let’s say you’re a family-owned landscaping company in the Twin Cities. A 45-second video of a homeowner talking about how much they love their new yard goes further than any ad could.
It shows that someone trusted you, paid you, and had a great experience. That kind of trust can’t be manufactured—it has to be earned and shared.
Pro Tip:
Keep it authentic. Let clients speak in their own words. Avoid over-scripting. Real emotion builds real trust.
Show, Don’t Just Tell
2. Product or Service Explainer Videos:
You live and breathe your service. But to someone new, it might be confusing or unclear. An explainer video bridges that gap in a way no paragraph ever could.
Why it works:
96% of people say they’ve watched an explainer video to learn more about a product or service
Websites with explainer videos can increase conversions by up to 80%
Customers retain up to 95% of a message when it's delivered via video (compared to 10% through text)
Real-life application:
Maybe you run a boutique gym in Duluth or offer mobile car detailing in Rochester. A 60-second video that walks viewers through what to expect—the process, pricing, and result—will immediately remove hesitation and confusion.
People buy what they understand. And they trust what they understand even more.
Pro Tip:
Use simple visuals, voiceover, and on-screen text to make your message crystal clear. You don’t need a fancy setup—just clarity and flow.
Humanize Your Brand
3. Team or Founder Intros
Let’s be real—people do business with people, not logos. Especially in a state like Minnesota, where relationships and community matter, showing your face (or your team’s) builds connection and long-term loyalty.
Why it works:
82% of consumers feel more positive about a brand after watching a video featuring its people
Brands with human-centered content see 2x more engagement on average
Founder videos increase conversion rates on landing pages by up to 138%
Real-life application:
If you’re a solopreneur, a short video of you sharing your story and why you do what you do can go a long way. For small teams, a fun team intro or "Meet the Crew" style video adds personality and trust.
This is especially important for service-based industries like home renovation, real estate, coaching, or wellness—where clients want to feel like they know who they’re working with.
Pro Tip:
Start small. Even a quick iPhone video with decent lighting and a clean background can work wonders. Authenticity beats polish here.
Pull Back the Curtain
4. Behind-the-Scenes Content
People are curious. They want to know what happens behind the product, the service, the screen. That curiosity is where BTS content shines.
Why it works:
BTS videos on social media average 3x higher engagement than polished promotional content
Audiences are 62% more likely to trust a brand that shows their process
“How it’s made” and day-in-the-life videos continue to trend upward on Instagram and TikTok
Real-life application:
Maybe you're a local candle maker, photographer, or event planner. Sharing how you prep for a project, package a product, or interact with a client shows your effort and care.
This kind of content is gold on Reels, TikTok, and Stories—it builds trust without needing to "sell" anything.
“Here’s a behind-the-scenes shot from a recent client project. These small moments help people connect with your brand in an authentic, relatable way.”
Pro Tip:
Film more than you think you need. You can always cut it down later, but the more behind-the-scenes moments you capture, the more content you’ll have for social and web.
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
Can I request a reshoot?
Do I need to know how to be on camera?