Jul 14, 2025
When Should a Small Business Invest in Video?
A Minnesota Guide to Growing with Content
Content Creation
Marketing with Organic Video
Minnesota Video Production
Time to Grow
A Minnesota Guide to Growing with Video Content
In 2025, video isn’t just a fad, it’s a tool that small businesses need to grow their business.If you’re a local business in Minnesota trying to stand out—whether you’re in Minneapolis, or anywhere in the Twin Cities—your customers are already scrolling past dozens of posts every day. The good news? The right video can stop that scroll and give you a chance to tell your story.
Video production for small businesses isn’t just nice to have. It’s one of the most effective tools for growth.
Let’s talk about how Minnesota small businesses can use video to grow, when it makes sense to hire a professional, and what kinds of content actually move the needle.
The stats speak for themselves
The stats speak for themselves
Why Video Works
Let’s break down why video matters for your business.
88% of people say a brand’s video convinced them to make a purchase
This isn’t just about entertainment. When someone sees a product or service in action, hears the story behind it, or watches real people explain how it helped them, they’re far more likely to buy.
Example: A short video showing how your local bakery prepares a seasonal pastry or how your gym helped a member reach a milestone is more persuasive than a photo or caption alone.
Businesses that use video grow revenue 49% faster
That’s not a typo. Brands that consistently use video in their marketing see real growth. Why? Because video drives traffic, keeps people on your website longer, and helps build trust faster.
If you’re trying to grow your reach beyond just word-of-mouth, video is a proven way to do it.
95% of people retain information better through video than just reading
People scroll fast. You’ve got just a few seconds to make an impression. Video helps people remember what you said—and who you are.
Whether you’re explaining a service, introducing yourself, or showing your process, video delivers your message in a way that sticks.
Video content is twice as likely to be shared
People love sharing content that feels useful, inspiring, or entertaining. A great behind-the-scenes reel, a touching testimonial, or a quick tip related to your business can reach way beyond your immediate audience.
For small businesses in Minnesota, where community support is key, a share can go a long way.
Bottom Line?
Video production for small businesses isn’t just nice to have anymore, it’s a major growth tool. It helps you stand out, communicate clearly, and connect in a way that other formats simply can’t.
Whether you're a micro-business in the Twin Cities or a solo entrepreneur in Burnsville, video gives you the power to compete, grow, and be remembered.
A style for everyone
A style for everyone
Types of Videos That Work for Local Businesses
You don’t need flashy effects or a massive budget. You just need the right message and a team that knows how to bring it to life. Here are some of the most effective types of video for Minnesota small businesses:
Brand Story Video
This type of video introduces who you are, what you do, and why you do it. Ideal for home pages or social media introductions.
Testimonial Videos
Some of your real customers speaking helps create trust quickly. This is especially helpful in smaller Minnesota towns where word-of-mouth matters.
Product or Service Explainers
Quick, clean breakdowns of what you offer and how it helps. Ideal for converting casual viewers into customers.
Behind-the-Scenes (BTS)
Show your process—whether it’s baking, building, packaging, or behind-the-counter. It humanizes your brand.
“We love showing our clients in action. These behindthescenes shots are a great way to highlight the heart and hustle that goes into our small business.”
Team Intro Videos
Introduce your people, or even just yourself, to build a personal connection. Seeing the
human side of a business increases loyalty and trust.
When do you hire someone?
When do you hire someone?
How to Know You’re Ready to Hire a Video Team
Hiring someone for content creation for your local business might sound like a big leap. But for most small and micro businesses in Minnesota, it’s a smart move once you hit a certain point. Here are a few signs it might be time:
You have a solid product or service, but it's hard to explain online
If people just got it, they’d be all in. A good brand video helps you explain what you do in a way that feels natural and engaging.
You’re launching something new
Whether it’s a product, service, or event, launches are a chance to make a splash. Video helps you show it off, not just talk about it.
You’re getting traction, but want to grow
Maybe you’ve got word-of-mouth working. You’re seeing repeat customers. Now it’s time to expand your reach with professional video content.
You’re investing in digital marketing
If you’re already spending on social ads or email marketing, video boosts your results. That’s why so many Minnesota-based entrepreneurs are adding it to their marketing mix.
It’s about showing up
It’s about showing up
You Don’t Need a Massive Budget to Start
Video can help you grow, whether you’re a home remodeler in Rochester, a coffee shop in the Twin Cities, or a solo creative in Prior Lake.
At NRTH Media, we help Minnesota small businesses create video that connects with YOUR strategy, YOUR vibe, and the impact YOU want to make. We’ll work with you to build a video that works for you and your business. Wherever you’re starting, we’ve got your back.
Ready to Chat About Video for Your Business?
If you’ve been wondering when to hire a videographer or for your business, or if professional video production makes sense for your current goals, let’s talk. We specialize in video production for Minnesota small businesses and know how to keep things simple, stress-free, and effective.
Visit our website or send us a message to get started.
Latest Updates
(NM® — 02)
©2024
Latest Updates
(NM® — 02)
©2024
Corporate Video Production in 2025: Why It Matters for Twin Cities & South Metro Businesses
Jul 15, 2025
Small Business Content
Corporate Video Production in 2025: Why It Matters for Twin Cities & South Metro Businesses
Jul 15, 2025
Small Business Content
Why Social Media Matters for Small Businesses in 2025
Jul 15, 2025
Social Media
Why Social Media Matters for Small Businesses in 2025
Jul 15, 2025
Social Media
4 Types of Videos That Instantly Boost Trust, Clarity, and Reach for Small Businesses
Jul 18, 2025
Classic
4 Types of Videos That Instantly Boost Trust, Clarity, and Reach for Small Businesses
Jul 18, 2025
Classic
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Can I request a reshoot?
08
Do I need to know how to be on camera?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Can I request a reshoot?
08
Do I need to know how to be on camera?
Jul 14, 2025
When Should a Small Business Invest in Video?
A Minnesota Guide to Growing with Content
Content Creation
Marketing with Organic Video
Minnesota Video Production
Time to Grow
A Minnesota Guide to Growing with Video Content
In 2025, video isn’t just a fad, it’s a tool that small businesses need to grow their business.If you’re a local business in Minnesota trying to stand out—whether you’re in Minneapolis, or anywhere in the Twin Cities—your customers are already scrolling past dozens of posts every day. The good news? The right video can stop that scroll and give you a chance to tell your story.
Video production for small businesses isn’t just nice to have. It’s one of the most effective tools for growth.
Let’s talk about how Minnesota small businesses can use video to grow, when it makes sense to hire a professional, and what kinds of content actually move the needle.
The stats speak for themselves
Why Video Works
Let’s break down why video matters for your business.
88% of people say a brand’s video convinced them to make a purchase
This isn’t just about entertainment. When someone sees a product or service in action, hears the story behind it, or watches real people explain how it helped them, they’re far more likely to buy.
Example: A short video showing how your local bakery prepares a seasonal pastry or how your gym helped a member reach a milestone is more persuasive than a photo or caption alone.
Businesses that use video grow revenue 49% faster
That’s not a typo. Brands that consistently use video in their marketing see real growth. Why? Because video drives traffic, keeps people on your website longer, and helps build trust faster.
If you’re trying to grow your reach beyond just word-of-mouth, video is a proven way to do it.
95% of people retain information better through video than just reading
People scroll fast. You’ve got just a few seconds to make an impression. Video helps people remember what you said—and who you are.
Whether you’re explaining a service, introducing yourself, or showing your process, video delivers your message in a way that sticks.
Video content is twice as likely to be shared
People love sharing content that feels useful, inspiring, or entertaining. A great behind-the-scenes reel, a touching testimonial, or a quick tip related to your business can reach way beyond your immediate audience.
For small businesses in Minnesota, where community support is key, a share can go a long way.
Bottom Line?
Video production for small businesses isn’t just nice to have anymore, it’s a major growth tool. It helps you stand out, communicate clearly, and connect in a way that other formats simply can’t.
Whether you're a micro-business in the Twin Cities or a solo entrepreneur in Burnsville, video gives you the power to compete, grow, and be remembered.
A style for everyone
Types of Videos That Work for Local Businesses
You don’t need flashy effects or a massive budget. You just need the right message and a team that knows how to bring it to life. Here are some of the most effective types of video for Minnesota small businesses:
Brand Story Video
This type of video introduces who you are, what you do, and why you do it. Ideal for home pages or social media introductions.
Testimonial Videos
Some of your real customers speaking helps create trust quickly. This is especially helpful in smaller Minnesota towns where word-of-mouth matters.
Product or Service Explainers
Quick, clean breakdowns of what you offer and how it helps. Ideal for converting casual viewers into customers.
Behind-the-Scenes (BTS)
Show your process—whether it’s baking, building, packaging, or behind-the-counter. It humanizes your brand.
“We love showing our clients in action. These behindthescenes shots are a great way to highlight the heart and hustle that goes into our small business.”
Team Intro Videos
Introduce your people, or even just yourself, to build a personal connection. Seeing the
human side of a business increases loyalty and trust.
When do you hire someone?
How to Know You’re Ready to Hire a Video Team
Hiring someone for content creation for your local business might sound like a big leap. But for most small and micro businesses in Minnesota, it’s a smart move once you hit a certain point. Here are a few signs it might be time:
You have a solid product or service, but it's hard to explain online
If people just got it, they’d be all in. A good brand video helps you explain what you do in a way that feels natural and engaging.
You’re launching something new
Whether it’s a product, service, or event, launches are a chance to make a splash. Video helps you show it off, not just talk about it.
You’re getting traction, but want to grow
Maybe you’ve got word-of-mouth working. You’re seeing repeat customers. Now it’s time to expand your reach with professional video content.
You’re investing in digital marketing
If you’re already spending on social ads or email marketing, video boosts your results. That’s why so many Minnesota-based entrepreneurs are adding it to their marketing mix.
It’s about showing up
You Don’t Need a Massive Budget to Start
Video can help you grow, whether you’re a home remodeler in Rochester, a coffee shop in the Twin Cities, or a solo creative in Prior Lake.
At NRTH Media, we help Minnesota small businesses create video that connects with YOUR strategy, YOUR vibe, and the impact YOU want to make. We’ll work with you to build a video that works for you and your business. Wherever you’re starting, we’ve got your back.
Ready to Chat About Video for Your Business?
If you’ve been wondering when to hire a videographer or for your business, or if professional video production makes sense for your current goals, let’s talk. We specialize in video production for Minnesota small businesses and know how to keep things simple, stress-free, and effective.
Visit our website or send us a message to get started.
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Can I request a reshoot?
08
Do I need to know how to be on camera?
Jul 14, 2025
When Should a Small Business Invest in Video?
A Minnesota Guide to Growing with Content
Content Creation
Marketing with Organic Video
Minnesota Video Production
Time to Grow
A Minnesota Guide to Growing with Video Content
In 2025, video isn’t just a fad, it’s a tool that small businesses need to grow their business.If you’re a local business in Minnesota trying to stand out—whether you’re in Minneapolis, or anywhere in the Twin Cities—your customers are already scrolling past dozens of posts every day. The good news? The right video can stop that scroll and give you a chance to tell your story.
Video production for small businesses isn’t just nice to have. It’s one of the most effective tools for growth.
Let’s talk about how Minnesota small businesses can use video to grow, when it makes sense to hire a professional, and what kinds of content actually move the needle.
The stats speak for themselves
Why Video Works
Let’s break down why video matters for your business.
88% of people say a brand’s video convinced them to make a purchase
This isn’t just about entertainment. When someone sees a product or service in action, hears the story behind it, or watches real people explain how it helped them, they’re far more likely to buy.
Example: A short video showing how your local bakery prepares a seasonal pastry or how your gym helped a member reach a milestone is more persuasive than a photo or caption alone.
Businesses that use video grow revenue 49% faster
That’s not a typo. Brands that consistently use video in their marketing see real growth. Why? Because video drives traffic, keeps people on your website longer, and helps build trust faster.
If you’re trying to grow your reach beyond just word-of-mouth, video is a proven way to do it.
95% of people retain information better through video than just reading
People scroll fast. You’ve got just a few seconds to make an impression. Video helps people remember what you said—and who you are.
Whether you’re explaining a service, introducing yourself, or showing your process, video delivers your message in a way that sticks.
Video content is twice as likely to be shared
People love sharing content that feels useful, inspiring, or entertaining. A great behind-the-scenes reel, a touching testimonial, or a quick tip related to your business can reach way beyond your immediate audience.
For small businesses in Minnesota, where community support is key, a share can go a long way.
Bottom Line?
Video production for small businesses isn’t just nice to have anymore, it’s a major growth tool. It helps you stand out, communicate clearly, and connect in a way that other formats simply can’t.
Whether you're a micro-business in the Twin Cities or a solo entrepreneur in Burnsville, video gives you the power to compete, grow, and be remembered.
A style for everyone
Types of Videos That Work for Local Businesses
You don’t need flashy effects or a massive budget. You just need the right message and a team that knows how to bring it to life. Here are some of the most effective types of video for Minnesota small businesses:
Brand Story Video
This type of video introduces who you are, what you do, and why you do it. Ideal for home pages or social media introductions.
Testimonial Videos
Some of your real customers speaking helps create trust quickly. This is especially helpful in smaller Minnesota towns where word-of-mouth matters.
Product or Service Explainers
Quick, clean breakdowns of what you offer and how it helps. Ideal for converting casual viewers into customers.
Behind-the-Scenes (BTS)
Show your process—whether it’s baking, building, packaging, or behind-the-counter. It humanizes your brand.
“We love showing our clients in action. These behindthescenes shots are a great way to highlight the heart and hustle that goes into our small business.”
Team Intro Videos
Introduce your people, or even just yourself, to build a personal connection. Seeing the
human side of a business increases loyalty and trust.
When do you hire someone?
How to Know You’re Ready to Hire a Video Team
Hiring someone for content creation for your local business might sound like a big leap. But for most small and micro businesses in Minnesota, it’s a smart move once you hit a certain point. Here are a few signs it might be time:
You have a solid product or service, but it's hard to explain online
If people just got it, they’d be all in. A good brand video helps you explain what you do in a way that feels natural and engaging.
You’re launching something new
Whether it’s a product, service, or event, launches are a chance to make a splash. Video helps you show it off, not just talk about it.
You’re getting traction, but want to grow
Maybe you’ve got word-of-mouth working. You’re seeing repeat customers. Now it’s time to expand your reach with professional video content.
You’re investing in digital marketing
If you’re already spending on social ads or email marketing, video boosts your results. That’s why so many Minnesota-based entrepreneurs are adding it to their marketing mix.
It’s about showing up
You Don’t Need a Massive Budget to Start
Video can help you grow, whether you’re a home remodeler in Rochester, a coffee shop in the Twin Cities, or a solo creative in Prior Lake.
At NRTH Media, we help Minnesota small businesses create video that connects with YOUR strategy, YOUR vibe, and the impact YOU want to make. We’ll work with you to build a video that works for you and your business. Wherever you’re starting, we’ve got your back.
Ready to Chat About Video for Your Business?
If you’ve been wondering when to hire a videographer or for your business, or if professional video production makes sense for your current goals, let’s talk. We specialize in video production for Minnesota small businesses and know how to keep things simple, stress-free, and effective.
Visit our website or send us a message to get started.
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
Can I request a reshoot?
Do I need to know how to be on camera?