Jul 15, 2025
Corporate Video Production in 2025: Why It Matters for Twin Cities & South Metro Businesses
Discover why corporate video matters more than ever in 2025. Learn about trends, content types, and when to hire a videographer in the Twin Cities & South Metro MN.
Videography
Social Media Content
Small Business Content
Why Video Matters
Why Corporate Video Is Crucial for Twin Cities Businesses in 2025
Corporate video is no longer a luxury reserved for Fortune 500 companies. In 2025, it’s a must for any business that wants to stay competitive, communicate clearly, and build meaningful relationships with its audience—internally and externally.
Here in the Twin Cities and South Metro Minnesota, where business is rooted in community, connection, and reputation, video content offers a unique advantage. Whether you’re based in Minneapolis, Burnsville, Lakeville, Eagan, Apple Valley, or the surrounding area, a well-crafted video lets you:
Explain your offerings in a clear and engaging way
Stand out from competitors with stronger messaging
Build trust through authenticity
Improve recruiting efforts and internal team alignment
More importantly, it gives your brand a human face—something that’s hard to replicate through text alone.
The numbers don’t lie. Video continues to outperform every other form of content when it comes to impact and ROI:
86% of businesses use video as a marketing tool
94% of marketers say video helps increase user understanding of their product or service
Video on landing pages can boost conversions by up to 80%
Viewers retain 95% of a message when they watch it in a video (vs. 10% when reading)
75% of employees are more likely to watch a video than read an internal email or doc
In other words—video isn't just effective, it’s efficient. It saves time, improves communication, and helps close deals faster.
Whether you're in B2B, professional services, construction, tech, healthcare, or even manufacturing, the message is clear: video works.
A Style for Every Business
A Style for Every Business
5 Types of Corporate Video Every Minnesota Business Should Consider
1. Brand Story Videos
A brand video tells the "why" behind your business. It’s more than just what you do—it’s who you are, who you serve, and what you stand for.
Why it works:
Builds emotional connection
Creates consistency across platforms
Anchors your brand in storytelling—not just selling
Best for: Homepage, social media, YouTube, and investor presentations
2. Testimonial & Case Study Videos
Your happiest clients are your best marketers. Letting them speak on camera creates trust faster than any pitch deck ever could.
Why it works:
Social proof increases conversions
Buyers want to hear from people like them
Builds instant credibility for new audiences
Best for: Landing pages, sales emails, LinkedIn, and proposal decks
3. Recruitment & Culture Videos
Want to hire better talent and reduce turnover? Start by showing what it's actually like to work at your company.
Why it works:
Helps applicants self-select
Humanizes your workplace
Reinforces your values and mission
Best for: Careers pages, LinkedIn, internal emails, and recruiting platforms
4. Internal Training & Onboarding Videos
Onboarding new team members, rolling out systems, or training on safety protocols? Do it once on video, then reuse it again and again.
Why it works:
Saves time and ensures consistency
Improves comprehension vs. text-based documents
Scales your internal communication as your team grows
Best for: Internal use, HR systems, employee portals
5. Team Introduction Videos
In a world where people do business with people, team intro videos are one of the most overlooked (but powerful) forms of corporate content. These short, personal videos put faces to the names behind your business—humanizing your brand while building trust with both internal and external audiences.
Why it works:
Helps prospective clients feel more connected to your team before they even reach out
Creates a sense of pride and recognition for your current employees
Gives job applicants a glimpse of your culture, energy, and leadership style
Builds consistency and professionalism across client onboarding, email footers, LinkedIn, and more
Best for: Website team pages, welcome emails, LinkedIn profiles, recruiting efforts, and client-facing materials
What to include:
First name, role, and what they actually do
A brief personal fact (hobby, hometown, favorite MN brewery, etc.)
A fun or memorable prompt (e.g., “What’s your favorite part of working here?” or “What motivates you?”)
Pro tip: Keep these light, real, and under 60 seconds. A casual “meet the team” video can do more for client trust than a full sales deck.
Trends, Not Dancing
Trends, Not Dancing
Video Trends for 2025: What Smart Companies Are Doing
Authentic, Story-Driven Video Is Outperforming Polished Promos
People are tired of scripted, overproduced content. They want to see the real humans behind the business. That means storytelling, team members on-camera, and vulnerability—not just flashy b-roll.
Short-Form Video Dominates Attention
With the rise of Reels, Shorts, and TikTok—even in B2B—video lengths are shrinking. Companies are repurposing core video assets into bite-sized pieces that still educate and convert.
Best practice: Aim for 30–90 seconds per video when targeting top-of-funnel attention.
One Shoot = Many Assets
Modern video production isn’t about a single finished product—it’s about building a content library. One well-planned shoot can result in:
A brand video
Social cutdowns
Client testimonial reels
Internal content
Website hero video
Ad-ready footage
Efficiency meets impact.
SEO + Platform Optimization is Built-In
Your video doesn’t just need to look good—it needs to be discovered and engaged with. Smart companies are:
Adding SEO-friendly titles and transcripts
Using keyword-driven YouTube descriptions
Optimizing thumbnails, CTAs, and social formatting
This is where strategy-first production beats flashy visuals every time.
Finding the Right Partner
Finding the Right Partner
When Should You Hire a Corporate Videographer in the Twin Cities?
You don’t need a full-time media team but you do need a professional partner when:
You’re launching a new product or rebranding
You want consistent video content but don’t have in-house capacity
Your website doesn’t reflect the quality of your business
You’re struggling to recruit the right team
You’re ready to start using paid media or landing pages
Your leadership team needs to align messaging internally
Hiring a Minnesota-based video production team like NRTH Media helps you bridge the gap between vision and execution—while keeping things local, collaborative, and efficient.
Moving the Needle
Moving the Needle
How NRTH Media Helps Minnesota Businesses Get Video Right
At NRTH Media, we help businesses in the Twin Cities and South Metro create video content that’s rooted in strategy, designed for clarity, and built to perform across platforms.
Here’s what we bring to the table:
Strategic Discovery Process
We start by learning your goals, audience, and brand voice—so every video we make actually serves your business.
End-to-End Production
From scripting and location scouting to filming and post-production, we handle everything so you don’t have to.
Multi-Format Deliverables
We give you horizontal, and vertical that are ready for websites, YouTube, LinkedIn, Instagram, internal tools, and paid ads.
Social Optimization
Each video is designed to perform where it matters most. Whether that’s organic search, social engagement, or conversion rates.
Let’s Create Video That Exceeds Your Goals
If you’re a business based in the Twin Cities or South Metro looking to use video the right way in 2025, let’s connect.
At NRTH Media, we help local brands stand out with content that doesn’t just look great—but actually drives results.
📍 Based in Minnesota. Proudly serving businesses in Minneapolis, Burnsville, Eagan, Lakeville, Apple Valley, and surrounding areas.
🎥 Visit nrthmedia.co or send us a message to schedule your discovery call.
Latest Updates
(NM® — 02)
©2024
Latest Updates
(NM® — 02)
©2024
Why Social Media Matters for Small Businesses in 2025
Jul 15, 2025
Social Media
Why Social Media Matters for Small Businesses in 2025
Jul 15, 2025
Social Media
When Should a Small Business Invest in Video?
Jul 14, 2025
Minnesota Video Production
When Should a Small Business Invest in Video?
Jul 14, 2025
Minnesota Video Production
4 Types of Videos That Instantly Boost Trust, Clarity, and Reach for Small Businesses
Jul 18, 2025
Classic
4 Types of Videos That Instantly Boost Trust, Clarity, and Reach for Small Businesses
Jul 18, 2025
Classic
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Can I request a reshoot?
08
Do I need to know how to be on camera?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Can I request a reshoot?
08
Do I need to know how to be on camera?
Jul 15, 2025
Corporate Video Production in 2025: Why It Matters for Twin Cities & South Metro Businesses
Discover why corporate video matters more than ever in 2025. Learn about trends, content types, and when to hire a videographer in the Twin Cities & South Metro MN.
Videography
Social Media Content
Small Business Content
Why Video Matters
Why Corporate Video Is Crucial for Twin Cities Businesses in 2025
Corporate video is no longer a luxury reserved for Fortune 500 companies. In 2025, it’s a must for any business that wants to stay competitive, communicate clearly, and build meaningful relationships with its audience—internally and externally.
Here in the Twin Cities and South Metro Minnesota, where business is rooted in community, connection, and reputation, video content offers a unique advantage. Whether you’re based in Minneapolis, Burnsville, Lakeville, Eagan, Apple Valley, or the surrounding area, a well-crafted video lets you:
Explain your offerings in a clear and engaging way
Stand out from competitors with stronger messaging
Build trust through authenticity
Improve recruiting efforts and internal team alignment
More importantly, it gives your brand a human face—something that’s hard to replicate through text alone.
The numbers don’t lie. Video continues to outperform every other form of content when it comes to impact and ROI:
86% of businesses use video as a marketing tool
94% of marketers say video helps increase user understanding of their product or service
Video on landing pages can boost conversions by up to 80%
Viewers retain 95% of a message when they watch it in a video (vs. 10% when reading)
75% of employees are more likely to watch a video than read an internal email or doc
In other words—video isn't just effective, it’s efficient. It saves time, improves communication, and helps close deals faster.
Whether you're in B2B, professional services, construction, tech, healthcare, or even manufacturing, the message is clear: video works.
A Style for Every Business
5 Types of Corporate Video Every Minnesota Business Should Consider
1. Brand Story Videos
A brand video tells the "why" behind your business. It’s more than just what you do—it’s who you are, who you serve, and what you stand for.
Why it works:
Builds emotional connection
Creates consistency across platforms
Anchors your brand in storytelling—not just selling
Best for: Homepage, social media, YouTube, and investor presentations
2. Testimonial & Case Study Videos
Your happiest clients are your best marketers. Letting them speak on camera creates trust faster than any pitch deck ever could.
Why it works:
Social proof increases conversions
Buyers want to hear from people like them
Builds instant credibility for new audiences
Best for: Landing pages, sales emails, LinkedIn, and proposal decks
3. Recruitment & Culture Videos
Want to hire better talent and reduce turnover? Start by showing what it's actually like to work at your company.
Why it works:
Helps applicants self-select
Humanizes your workplace
Reinforces your values and mission
Best for: Careers pages, LinkedIn, internal emails, and recruiting platforms
4. Internal Training & Onboarding Videos
Onboarding new team members, rolling out systems, or training on safety protocols? Do it once on video, then reuse it again and again.
Why it works:
Saves time and ensures consistency
Improves comprehension vs. text-based documents
Scales your internal communication as your team grows
Best for: Internal use, HR systems, employee portals
5. Team Introduction Videos
In a world where people do business with people, team intro videos are one of the most overlooked (but powerful) forms of corporate content. These short, personal videos put faces to the names behind your business—humanizing your brand while building trust with both internal and external audiences.
Why it works:
Helps prospective clients feel more connected to your team before they even reach out
Creates a sense of pride and recognition for your current employees
Gives job applicants a glimpse of your culture, energy, and leadership style
Builds consistency and professionalism across client onboarding, email footers, LinkedIn, and more
Best for: Website team pages, welcome emails, LinkedIn profiles, recruiting efforts, and client-facing materials
What to include:
First name, role, and what they actually do
A brief personal fact (hobby, hometown, favorite MN brewery, etc.)
A fun or memorable prompt (e.g., “What’s your favorite part of working here?” or “What motivates you?”)
Pro tip: Keep these light, real, and under 60 seconds. A casual “meet the team” video can do more for client trust than a full sales deck.
Trends, Not Dancing
Video Trends for 2025: What Smart Companies Are Doing
Authentic, Story-Driven Video Is Outperforming Polished Promos
People are tired of scripted, overproduced content. They want to see the real humans behind the business. That means storytelling, team members on-camera, and vulnerability—not just flashy b-roll.
Short-Form Video Dominates Attention
With the rise of Reels, Shorts, and TikTok—even in B2B—video lengths are shrinking. Companies are repurposing core video assets into bite-sized pieces that still educate and convert.
Best practice: Aim for 30–90 seconds per video when targeting top-of-funnel attention.
One Shoot = Many Assets
Modern video production isn’t about a single finished product—it’s about building a content library. One well-planned shoot can result in:
A brand video
Social cutdowns
Client testimonial reels
Internal content
Website hero video
Ad-ready footage
Efficiency meets impact.
SEO + Platform Optimization is Built-In
Your video doesn’t just need to look good—it needs to be discovered and engaged with. Smart companies are:
Adding SEO-friendly titles and transcripts
Using keyword-driven YouTube descriptions
Optimizing thumbnails, CTAs, and social formatting
This is where strategy-first production beats flashy visuals every time.
Finding the Right Partner
When Should You Hire a Corporate Videographer in the Twin Cities?
You don’t need a full-time media team but you do need a professional partner when:
You’re launching a new product or rebranding
You want consistent video content but don’t have in-house capacity
Your website doesn’t reflect the quality of your business
You’re struggling to recruit the right team
You’re ready to start using paid media or landing pages
Your leadership team needs to align messaging internally
Hiring a Minnesota-based video production team like NRTH Media helps you bridge the gap between vision and execution—while keeping things local, collaborative, and efficient.
Moving the Needle
How NRTH Media Helps Minnesota Businesses Get Video Right
At NRTH Media, we help businesses in the Twin Cities and South Metro create video content that’s rooted in strategy, designed for clarity, and built to perform across platforms.
Here’s what we bring to the table:
Strategic Discovery Process
We start by learning your goals, audience, and brand voice—so every video we make actually serves your business.
End-to-End Production
From scripting and location scouting to filming and post-production, we handle everything so you don’t have to.
Multi-Format Deliverables
We give you horizontal, and vertical that are ready for websites, YouTube, LinkedIn, Instagram, internal tools, and paid ads.
Social Optimization
Each video is designed to perform where it matters most. Whether that’s organic search, social engagement, or conversion rates.
Let’s Create Video That Exceeds Your Goals
If you’re a business based in the Twin Cities or South Metro looking to use video the right way in 2025, let’s connect.
At NRTH Media, we help local brands stand out with content that doesn’t just look great—but actually drives results.
📍 Based in Minnesota. Proudly serving businesses in Minneapolis, Burnsville, Eagan, Lakeville, Apple Valley, and surrounding areas.
🎥 Visit nrthmedia.co or send us a message to schedule your discovery call.
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
Can I request a reshoot?
08
Do I need to know how to be on camera?
Jul 15, 2025
Corporate Video Production in 2025: Why It Matters for Twin Cities & South Metro Businesses
Discover why corporate video matters more than ever in 2025. Learn about trends, content types, and when to hire a videographer in the Twin Cities & South Metro MN.
Videography
Social Media Content
Small Business Content
Why Video Matters
Why Corporate Video Is Crucial for Twin Cities Businesses in 2025
Corporate video is no longer a luxury reserved for Fortune 500 companies. In 2025, it’s a must for any business that wants to stay competitive, communicate clearly, and build meaningful relationships with its audience—internally and externally.
Here in the Twin Cities and South Metro Minnesota, where business is rooted in community, connection, and reputation, video content offers a unique advantage. Whether you’re based in Minneapolis, Burnsville, Lakeville, Eagan, Apple Valley, or the surrounding area, a well-crafted video lets you:
Explain your offerings in a clear and engaging way
Stand out from competitors with stronger messaging
Build trust through authenticity
Improve recruiting efforts and internal team alignment
More importantly, it gives your brand a human face—something that’s hard to replicate through text alone.
The numbers don’t lie. Video continues to outperform every other form of content when it comes to impact and ROI:
86% of businesses use video as a marketing tool
94% of marketers say video helps increase user understanding of their product or service
Video on landing pages can boost conversions by up to 80%
Viewers retain 95% of a message when they watch it in a video (vs. 10% when reading)
75% of employees are more likely to watch a video than read an internal email or doc
In other words—video isn't just effective, it’s efficient. It saves time, improves communication, and helps close deals faster.
Whether you're in B2B, professional services, construction, tech, healthcare, or even manufacturing, the message is clear: video works.
A Style for Every Business
5 Types of Corporate Video Every Minnesota Business Should Consider
1. Brand Story Videos
A brand video tells the "why" behind your business. It’s more than just what you do—it’s who you are, who you serve, and what you stand for.
Why it works:
Builds emotional connection
Creates consistency across platforms
Anchors your brand in storytelling—not just selling
Best for: Homepage, social media, YouTube, and investor presentations
2. Testimonial & Case Study Videos
Your happiest clients are your best marketers. Letting them speak on camera creates trust faster than any pitch deck ever could.
Why it works:
Social proof increases conversions
Buyers want to hear from people like them
Builds instant credibility for new audiences
Best for: Landing pages, sales emails, LinkedIn, and proposal decks
3. Recruitment & Culture Videos
Want to hire better talent and reduce turnover? Start by showing what it's actually like to work at your company.
Why it works:
Helps applicants self-select
Humanizes your workplace
Reinforces your values and mission
Best for: Careers pages, LinkedIn, internal emails, and recruiting platforms
4. Internal Training & Onboarding Videos
Onboarding new team members, rolling out systems, or training on safety protocols? Do it once on video, then reuse it again and again.
Why it works:
Saves time and ensures consistency
Improves comprehension vs. text-based documents
Scales your internal communication as your team grows
Best for: Internal use, HR systems, employee portals
5. Team Introduction Videos
In a world where people do business with people, team intro videos are one of the most overlooked (but powerful) forms of corporate content. These short, personal videos put faces to the names behind your business—humanizing your brand while building trust with both internal and external audiences.
Why it works:
Helps prospective clients feel more connected to your team before they even reach out
Creates a sense of pride and recognition for your current employees
Gives job applicants a glimpse of your culture, energy, and leadership style
Builds consistency and professionalism across client onboarding, email footers, LinkedIn, and more
Best for: Website team pages, welcome emails, LinkedIn profiles, recruiting efforts, and client-facing materials
What to include:
First name, role, and what they actually do
A brief personal fact (hobby, hometown, favorite MN brewery, etc.)
A fun or memorable prompt (e.g., “What’s your favorite part of working here?” or “What motivates you?”)
Pro tip: Keep these light, real, and under 60 seconds. A casual “meet the team” video can do more for client trust than a full sales deck.
Trends, Not Dancing
Video Trends for 2025: What Smart Companies Are Doing
Authentic, Story-Driven Video Is Outperforming Polished Promos
People are tired of scripted, overproduced content. They want to see the real humans behind the business. That means storytelling, team members on-camera, and vulnerability—not just flashy b-roll.
Short-Form Video Dominates Attention
With the rise of Reels, Shorts, and TikTok—even in B2B—video lengths are shrinking. Companies are repurposing core video assets into bite-sized pieces that still educate and convert.
Best practice: Aim for 30–90 seconds per video when targeting top-of-funnel attention.
One Shoot = Many Assets
Modern video production isn’t about a single finished product—it’s about building a content library. One well-planned shoot can result in:
A brand video
Social cutdowns
Client testimonial reels
Internal content
Website hero video
Ad-ready footage
Efficiency meets impact.
SEO + Platform Optimization is Built-In
Your video doesn’t just need to look good—it needs to be discovered and engaged with. Smart companies are:
Adding SEO-friendly titles and transcripts
Using keyword-driven YouTube descriptions
Optimizing thumbnails, CTAs, and social formatting
This is where strategy-first production beats flashy visuals every time.
Finding the Right Partner
When Should You Hire a Corporate Videographer in the Twin Cities?
You don’t need a full-time media team but you do need a professional partner when:
You’re launching a new product or rebranding
You want consistent video content but don’t have in-house capacity
Your website doesn’t reflect the quality of your business
You’re struggling to recruit the right team
You’re ready to start using paid media or landing pages
Your leadership team needs to align messaging internally
Hiring a Minnesota-based video production team like NRTH Media helps you bridge the gap between vision and execution—while keeping things local, collaborative, and efficient.
Moving the Needle
How NRTH Media Helps Minnesota Businesses Get Video Right
At NRTH Media, we help businesses in the Twin Cities and South Metro create video content that’s rooted in strategy, designed for clarity, and built to perform across platforms.
Here’s what we bring to the table:
Strategic Discovery Process
We start by learning your goals, audience, and brand voice—so every video we make actually serves your business.
End-to-End Production
From scripting and location scouting to filming and post-production, we handle everything so you don’t have to.
Multi-Format Deliverables
We give you horizontal, and vertical that are ready for websites, YouTube, LinkedIn, Instagram, internal tools, and paid ads.
Social Optimization
Each video is designed to perform where it matters most. Whether that’s organic search, social engagement, or conversion rates.
Let’s Create Video That Exceeds Your Goals
If you’re a business based in the Twin Cities or South Metro looking to use video the right way in 2025, let’s connect.
At NRTH Media, we help local brands stand out with content that doesn’t just look great—but actually drives results.
📍 Based in Minnesota. Proudly serving businesses in Minneapolis, Burnsville, Eagan, Lakeville, Apple Valley, and surrounding areas.
🎥 Visit nrthmedia.co or send us a message to schedule your discovery call.
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
Can I request a reshoot?
Do I need to know how to be on camera?